In my more than 20 years of experience as a search engine specialist, I've come across different kinds of tools, platforms, and strategies. This is why I love discovering new concepts and methods and one of them is this one.
To refresh my knowledge and skills, I constantly read detailed guides from industry experts, one of whom is Neil Patel, an internet marketing expert. He wrote a detailed guide entitled “The 10 Elements of a Successful Social Media Profile,” in which he stated that:
“Your social media profiles are possibly the first encounter that someone is going to have with your brand…”
This statement resonated with me as I realized that I haven't actually given much attention to refining my own social media profiles over the past few years.
This prompted me to update my LinkedIn and other social media accounts, which later then led me to wonder if there’s a way to consolidate all of these profiles and have them organized in one page. That's when I learned about the concept of “link in bio,” a single web page or platform that summarizes your information and includes all relevant links to your business, profiles, and content.
After discovering that numerous brands offer these services, I decided to check them out and give them a try. This is where the account of my experience begins.
